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MARKETING + BRANDING: WHY IS KNOWING THE DIFFERENCE IMPORTANT?


Branding, by definition, is a practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. It's the personality, the voice. It's the entire make up of a product or service. On the other hand, marketing is taking a product, service, or organization and getting it to the consumer level of getting people to buy it. They truly work hand-in-hand.

If your brand doesn't have the personality and voice that is welcomed by the marketplace, chances are that your marketing is going to really fall short. It will cost you a lot more money to get traction and to get the return on investment that you are really looking for. You need a strong brand to have effective marketing. If your brand has some deficiency, then it's time to work on identifying what those deficiencies are, so that you can have a plan to fix them and to get them marketplace ready. Advertising is always more powerful when it can jump off of a platform of a strong brand.

At THYNKgroup, we are brand builders – experts in big thynking, creative ideas and fresh technology solutions. We help our clients identify and solve their market needs and challenges. Whether it's a revamp of an existing identity or a more comprehensive strategic brand exercise, our goal is to help our clients craft brands that stand for something, and ultimately stand out from the competition.

The biggest advantage of hiring outside consultants is gaining new perspectives along with professional expertise you couldn’t afford to keep on staff, or don’t need full time. We’re professionals - each with unique talents and years of experience in branding, marketing and advertising. We have a passion for our field, and we just so happen to be very good at branding. And design. And strategy. And lots of other things, too.

Not sure if your company needs our services? Or know you need THYNKgroup, but don’t know how? We can help you better understand our services and come up with a plan. Maybe you have a long term plan, but don’t want to implement it all at one time. Or maybe you are ready to go, go, go with your marketing plans, but don’t know exactly where to start.

Contact us. info@thynkgroup.com

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