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When presenting, you need to hold your audience's attention, convey information, and persuade people to act, while all the time guarding against anything that could derail your performance.

To help you master this balancing act, here are a few pointers:

  • Know your sub...

When scrolling through the canon of iconic marketing moments, this scene from the holiday classic A Christmas Story perfectly encapsulates the modern consumer’s emotional reaction to most brand experiences.

We’ve all been in Ralphie’s shoes before. We get our...

In 1977, Gary Gilmore faced a firing squad — the punishment he chose after he was convicted of killing two men in Utah. His last words were: “Let’s do it.”

This phrase would end up becoming the basis for arguably the most famous brand slogan of all time.

Wieden+Kennedy’s...

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