Branding, by definition, is a practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. It's the personality, the voice. It's the entire make up of a product or service. On the other hand, marketing is taking a product, service, or organization and getting it to the consumer level of getting people to buy it. They truly work hand-in-hand. If your brand doesn't have the personality and voice that is welcomed by the ma